Words such as ‘World Exclusive’ are used on the cover of the magazine as this will interest readers and also create a unique selling point. Rhetorical questions such as ‘back for good?’ make readers want to buy the magazine in order to find out the answer.The cover is very bold and will stand out compared to other magazines like Kerrang and NME. The large one letter title draws attention to the magazine and the use of the white background emphasizes the picture. The unique selling point of the magazine is the ‘Q awards’ advertised on the front cover, as these awards will obviously not appear in any other magazine. The awards also include interviews with the winners, so information about the artists will not be available in other magazines. The ‘Q awards’ are advertised on the front cover along with the main Take That story. It shows that ‘all the winners interviewed inside’ and this will interest readers as they can read interviews with people at the top of the music industry.
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