In my second evaluation question I showed that my main target audience for the magazine will be that of the indie genre, but will also have aspects which will appeal to other genres. The magazine is designed to provide news and information of the music industry to all round music lovers.
The audience of Kerrang! would not be appropriate for my music magazine as it is created for a niche audience, and consists entirely of rock music.
The age range for my magazine is 14-25, as most young people will be interested in the mainstream music played on radios and music channels. The magazine also has a place for other genres and includes artists such as Green Day and Eminem to open the magazine up for rock and rap lovers.
It is important to look at my target audiences interest and activities, mainly for the purpose of advertising. It is pointless to advertise thing associated with rock and metal bands in my magazine as it is designed for a broad audience, and people will not buy the magazine if it is involved too much in a particular genre.
The image on the left includes a summary of my target audience's interests and activities as well as fashion and music tastes. For more information on my target audience click HERE and look at my target audience research.
As you can see, there are a wide range of artists to be included in the magazine, but the only thing they have in common is popularity. Therefore more people will be exposed to these artists and more likely to want to read about them. These artists are usually broadcast across the country's main radio stations, which already have a large audience and this creates a large audience for my magazine.
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