When studying music magazines as part of my research, it became clear that the UK magazine market was dominated by Bauer Media and IPC media. Magazines such as Kerrang and Q are both produced by Bauer, and NME is produced by IPC.
Bauer Media:
"Bauer Media reaches over nineteen million UK adults across multiple media channels. We have more than eighty influential media brands spanning a wide range of interests, including heat, GRAZIA, Closer, MCN, FHM, Parker's, MATCH, Magic 105.4, Kiss 100, Kerrang!, 4Music and the Big City Network, our group of twenty local radio stations.
Our business is built on millions of personal relationships with engaged readers and listeners. We connect audiences with compelling content, whenever, wherever, and however they want. Our unique insight allows us to work closely with our customers to develop innovative solutions that create a difference to their business."
IPC Media:
"IPC Media produces over 85 iconic media brands, with our print brands alone reaching almost two thirds of UK women and 44% of UK men – almost 27 million UK adults – while our online brands collectively reach 20 million users every month.
IPC's diverse print and digital portfolio offers something for everyone, with a focus on three core audiences: men, mass market women and upmarket women.
Our men's portfolio (IPC Inspire) comprises a wealth of leisure brands including Country Life, Horse & Hound, Rugby World and Decanter, as well as lifestyle brands including Nuts, Mousebreaker and NME."
After studying both companies I believe that Bauer Media is a better distributor for my music magazine as it is already is a reliable producer of Q, a similar magazine to mine. It is also very music orientated, contrasting with IPC media which targets audience by gender. Below you can see how my magazine fits in with the current magazines being sold.
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